At Global Trade Solution, we help real businesses grow globally. Here’s the success story of a mid-sized canned food producer that went from local sales to distributing across Nigeria, Ghana, and Côte d’Ivoire.
The Challenge
A family-run factory in Europe specialized in canned vegetables but struggled to reach international buyers. They had no export experience and didn’t know which countries to target.
Our Strategy
✅ Market Research: Identified rising demand for shelf-stable foods in West Africa
✅ Product Matching: Focused on 3 SKUs (canned beans, tomato paste, and mixed vegetables)
✅ Regulatory Compliance: Helped them meet labeling and import standards
✅ Logistics: Chose sea freight routes with staggered deliveries
✅ Distribution: Introduced them to wholesale partners in each country
The Result
Within 10 months:
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Shipped to 3 countries
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Secured recurring bulk orders
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Grew production by 40%
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Started white-label packaging with a local distributor
Conclusion:
Exporting isn’t just for big corporations. With the right guidance, even small and medium producers can succeed in global food trade.
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